Tips från LSU-ordförande Hanna

Hanna Hallin, ordförande skriver på sin blogg om en föreläsning hon var på Berghs med William Easton, fd Berghs-rektor, numera chef på Tensta Konsthall. Easton sammanfattande hans bild av ungas medievanor:

• Will never read a newspaper but attracted to some magazines
• Will never own a land-line phone (and maybe not a watch)
• Will not watch television on someone else’s schedule much longer
• Trust unknown peers more than experts
• For first time willing (2005) to pay for digital content. Never before.
• Little interest in the source of information,
• Community at the center of Internet experience
• Think not interested in advertising or affected by brand, but wrong.
• Everything will move to mobile
• Television dominates less than any generation before
• Want to move content freely from platform to platform with no restrictions
• Want to be heard (user generated)
• Use IM. Think e-mail is for their parents

Vad anser ni om detta? Får detta konsekvenser för ungdomsorganisationer och andra organisationer som vill nå, påverka, arbeta med unga?